EnglishSending SMS to Australia
Australia is governed by the Spam Act, which ACMA enforces with real penalties, and the compliance bar is specific: consent, identification of the sender, and a functional unsubscribe in every commercial message. There is no grace for "we assumed they wanted it".
What businesses send in Australia
Cuts no-shows more effectively than email — most people notice a text within minutes of it arriving.
Keeps the recipient's attention without needing an app open, for the moment they actually care about the update.
Sent the instant the triggering event happens — trusted for anything time-sensitive tied to money.
How to dial Australia
Every part of the number, laid out separately, then the same thing written the way an API expects it.
+61 — +61 4XX XXX XXX — mobile numbers begin 04 nationally.
From abroad, replace your exit code with +, then 61, then the national number — dropping the national trunk prefix if the country uses one (a leading 0 in most, though not in the +1 numbering plan). Store numbers in E.164 (+61…) and they work from any country and any API.
Australia by the numbers
The figures below come from public country data and set the context for how much SMS traffic Australia actually carries.
How your name appears in Australia
What shows up in the recipient’s inbox, and what has to be true before it can.
Delivered on +61Sender ID rules for +61
Alphanumeric sender IDs are supported, though replies require a numeric long code.
+61 4XX XXX XXX — mobile numbers begin 04 nationally.Delivers across every major network in Australia: Telstra, Optus, Vodafone (TPG).
What people send most: Appointment reminders · Delivery notifications · Emergency and weather alerts.
Message length: under the standard SMS encoding, a segment typically holds 160 GSM-7 characters, or 70 once a message uses Unicode — Arabic, Chinese, Cyrillic, emoji. Longer messages split into several segments automatically and are billed per segment; exact limits are confirmed for Australia as part of onboarding.
What Australia requires
These are the constraints that decide whether a message is delivered, filtered or blocked — not general best practice.
Requirement 1 of 4: The Spam Act requires consent, sender identification, and a working unsubscribe in every commercial message.
The Spam Act requires consent, sender identification, and a working unsubscribe in every commercial message.
Checked automatically on every message we send to Australia — nothing for you to track by hand.
Mobile operators in Australia
We deliver to every network below. Route quality is measured per operator, not averaged across the country.
3NetworksAll country calling codes
Looking for a different country? Pick a continent, or search by name, code or ISO — no need to go back to the directory page.
Other country codes
Countries with neighbouring dialling codes.
Start sending to Australia
Direct routes, per-operator delivery reporting and sender ID handling for +61 — from one dashboard or one API call.