Sending SMS to Latvia
Latvia uses +371 with eight-digit numbers and no trunk prefix. Latvian is Latin script with macrons and cedillas that fall outside GSM-7. A substantial Russian-speaking minority means many campaigns run in two languages with two different segment costs.
How to dial Latvia
Every part of the number, laid out separately, then the same thing written the way an API expects it.
+371 — +371 followed by the national number
From abroad, replace your exit code with +, then 371, then the national number — dropping the national trunk prefix if the country uses one (a leading 0 in most, though not in the +1 numbering plan). Store numbers in E.164 (+371…) and they work from any country and any API.
Latvia by the numbers
The figures below come from public country data and set the context for how much SMS traffic Latvia actually carries.
How your name appears in Latvia
General guidance — we have not yet confirmed Latvia-specific sender ID rules.
Sender ID rules for +371
Both alphanumeric and numeric sender IDs are supported where the local network allows it. Exact registration steps, character limits and lead time vary by operator, and are confirmed as part of onboarding before your first send.
What people send most: OTP and account verification · Order and delivery updates · Appointment and service reminders.
Message length: under the standard SMS encoding, a segment typically holds 160 GSM-7 characters, or 70 once a message uses Unicode — Arabic, Chinese, Cyrillic, emoji. Longer messages split into several segments automatically and are billed per segment; exact limits are confirmed for Latvia as part of onboarding.
What Latvia requires
General practice for reaching Latvia — market-specific requirements are confirmed with you before your first send.
Requirement 1 of 4: Get clear consent before sending marketing messages, and keep a record of it.
Get clear consent before sending marketing messages, and keep a record of it.
Checked automatically on every message we send to Latvia — nothing for you to track by hand.
Mobile operators in Latvia
Named operators for Latvia have not been confirmed yet — routing still reaches every licensed network in the market.
Full network coverage
Routes provision automatically to every licensed operator serving Latvia — no operator list for you to maintain.
One route per message
Each send is evaluated in real time and placed on the best-performing path available at that moment.
Delivery reporting either way
Per-message delivery status, the same whether an operator is named on this page or not.
Common SMS use cases in Latvia
Time-critical — it has to land in seconds, which is the reason SMS still wins here over push or email.
Keeps the recipient's attention without needing an app open, for the moment they actually care about the update.
Cuts no-shows more effectively than email — most people notice a text within minutes of it arriving.
All country calling codes
Looking for a different country? Pick a continent, or search by name, code or ISO — no need to go back to the directory page.
Other country codes
Countries with neighbouring dialling codes.
Start sending to Latvia
Direct routes, per-operator delivery reporting and sender ID handling for +371 — from one dashboard or one API call.