Country code +971

Sending SMS to United Arab Emirates

The UAE is a registration-first market. The TDRA requires sender IDs to be approved, and both operators run their own commercial approval on top, so lead time on a new UAE sender is measured in days rather than minutes. In exchange, delivery on approved routes is reliable and the market has unusually high smartphone penetration.

Networks

Mobile operators in United Arab Emirates

We deliver to every network below. Route quality is measured per operator, not averaged across the country.

2Networks
Etisalat (e&)Live route
duLive route
Traffic

What businesses send in United Arab Emirates

Banking alerts and OTP

Time-critical — it has to land in seconds, which is the reason SMS still wins here over push or email.

Retail and hospitality promotions

Needs clear consent and a working opt-out — the requirements above apply directly to this traffic.

Government service notifications

Cuts no-shows more effectively than email — most people notice a text within minutes of it arriving.

Dialling

How to dial United Arab Emirates

Every part of the number, laid out separately, then the same thing written the way an API expects it.

+Exit
971Country code
5X XXX XXXXNational number

+971 +971 5X XXX XXXX — mobile prefixes 50, 52, 54, 55, 56 and 58.

From abroad, replace your exit code with +, then 971, then the national number — dropping the national trunk prefix if the country uses one (a leading 0 in most, though not in the +1 numbering plan). Store numbers in E.164 (+971…) and they work from any country and any API.

At a glance

United Arab Emirates by the numbers

The figures below come from public country data and set the context for how much SMS traffic United Arab Emirates actually carries.

+971
United Arab Emirates country code
ISOAE / ARE
4,975,593
People
82,880
Area km²
390 Billion
GDP (USD)
Sender ID

How your name appears in United Arab Emirates

What shows up in the recipient’s inbox, and what has to be true before it can.

9:41
S
SMSLOCAL
Text Message
Your verification code is 4172. Valid for 10 minutes.
now
Delivered on +971
ID

Sender ID rules for +971

Alphanumeric sender IDs must be registered with the operator and approved by the TDRA. Unregistered traffic is blocked, not degraded.

Number format+971 5X XXX XXXX — mobile prefixes 50, 52, 54, 55, 56 and 58.

Delivers across every major network in United Arab Emirates: Etisalat (e&), du.

What people send most: Banking alerts and OTP · Retail and hospitality promotions · Government service notifications.

Message length: under the standard SMS encoding, a segment typically holds 160 GSM-7 characters, or 70 once a message uses Unicode — Arabic, Chinese, Cyrillic, emoji. Longer messages split into several segments automatically and are billed per segment; exact limits are confirmed for United Arab Emirates as part of onboarding.

Before you send

What United Arab Emirates requires

These are the constraints that decide whether a message is delivered, filtered or blocked — not general best practice.

Requirement 1 of 4: Sender ID registration is required and handled per operator.

Requirement 1 of 4

Sender ID registration is required and handled per operator.

Checked automatically on every message we send to United Arab Emirates — nothing for you to track by hand.

Nearby codes

Other country codes

Countries with neighbouring dialling codes.

Get Started

Start sending to United Arab Emirates

Direct routes, per-operator delivery reporting and sender ID handling for +971 — from one dashboard or one API call.