Sending SMS to Nigeria
Nigeria is the largest mobile market in Africa and one where SMS still carries traffic that has moved to data elsewhere — bank alerts in particular. The NCC mandates a Do-Not-Disturb short code, and 2442 opt-outs are honoured at network level, which means a list bought rather than built will quietly stop delivering.
How your name appears in Nigeria
What shows up in the recipient’s inbox, and what has to be true before it can.
Sender ID rules for +234
Alphanumeric sender IDs are supported and should be registered with the operators to avoid filtering.
+234 XXX XXX XXXX — mobile numbers drop the leading 0 in E.164.Delivers across every major network in Nigeria: MTN Nigeria, Airtel Nigeria, Glo, 9mobile.
What people send most: Bank transaction alerts · Airtime and data top-up confirmations · Political and public information.
Message length: under the standard SMS encoding, a segment typically holds 160 GSM-7 characters, or 70 once a message uses Unicode — Arabic, Chinese, Cyrillic, emoji. Longer messages split into several segments automatically and are billed per segment; exact limits are confirmed for Nigeria as part of onboarding.
What Nigeria requires
These are the constraints that decide whether a message is delivered, filtered or blocked — not general best practice.
Requirement 1 of 4: The NCC DND service (short code 2442) lets subscribers block promotional traffic at network level.
The NCC DND service (short code 2442) lets subscribers block promotional traffic at network level.
Checked automatically on every message we send to Nigeria — nothing for you to track by hand.
Mobile operators in Nigeria
We deliver to every network below. Route quality is measured per operator, not averaged across the country.
What businesses send in Nigeria
Sent the instant the triggering event happens — trusted for anything time-sensitive tied to money.
One of the use cases we see repeatedly in this market — SMS still outperforms other channels for anything that needs to be read quickly.
Typically exempt from marketing consent rules, but still expected to identify the sender clearly.
How to dial Nigeria
Every part of the number, laid out separately, then the same thing written the way an API expects it.
+234 — +234 XXX XXX XXXX — mobile numbers drop the leading 0 in E.164.
From abroad, replace your exit code with +, then 234, then the national number — dropping the national trunk prefix if the country uses one (a leading 0 in most, though not in the +1 numbering plan). Store numbers in E.164 (+234…) and they work from any country and any API.
Nigeria by the numbers
The figures below come from public country data and set the context for how much SMS traffic Nigeria actually carries.
All country calling codes
Looking for a different country? Pick a continent, or search by name, code or ISO — no need to go back to the directory page.
Other country codes
Countries with neighbouring dialling codes.
Start sending to Nigeria
Direct routes, per-operator delivery reporting and sender ID handling for +234 — from one dashboard or one API call.